HomeMy WebLinkAboutSP December 11, 2002
CITY OF ANDOVER
1685 CROSSTOWN BOULEVARD N,W,. ANDOVER, MINNESOTA 55304. (763) 755-5100
FAX (763) 755-8923. WWW,C1.ANDOVER,MN,US
Special City Council Meeting
YMCA Community Center Survey Report
TELEVISED
Wednesday, December 11,2002 at 7:00 p.m.
Council Chambers - Meeting will be Televised
Agenda
1. Call to Order
2. Adopt Agenda
3. YMCA Report Presentation
4. Council Discussion
5. Project Action Items
6. Other Business
7. Adjourn
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2002 Andover YMCA Study
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Prepared for:
YMCA of Metropolitan Minneapolis
Prepared by:
Anderson; Niebuhr & Associates, Inc.
Northpark Corporate Center
6 Pine Tree Drive
Suite 200
Arden Hills, MN 55112
(651) 486-8712
December 2002.
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2002 Andover YMCA Study "
TABLE OF CONTENTS
Conclusions- and Recommendations........................................................................... 1
Background and Purpose....... ............. ...... ..................... ..............................................4
Research Method............. ............................. ............................ ..... ...... ......................... 5
Summary of Overall Findings ...................................................................................... 7
I. YMCA Image and Awareness..............................................................................7
II. Desired Characteristics of the yMCA................................................................. 11
III. Interest in Activities for Senior Citizens.............................................................. 14
IV.' Interest in Youth Activities ..............;. ................................................................. 16
V. Interest in a YMCA Membership ........................................................................ 18
VI. Factors Influencing Respondents' Decision to Join the YMCA........................... 32
VII. Whether Respondents Want the YMCA to Become Part of Andover ................. 34
VIII. Respondents' Exercise and Fitness Activities.................................................... 35
IX. Respondents' Family and Household Information.............................................. 38
X. Demographic Information........ .................. ...... ............. ............ ................. ........ 40
Market Projections................... .............. ................ .............. .......... ..................... ........ 44
Appendix: Questionnaire
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I Conclusions and Recommendations
This section of the report provides conclusions and recommendations based on the results
of the study. Conclusions from the data are presented first, followed by recommendations
(=>) pertaining to the conclusions.
YMCA Imaae & Awareness
+ When asked about their familiarity with the YMCA, most respondents are somewhat
familiar. A small percentage is not at all familiar.
+ Overall, most respondents see the YMCA as being family-oriented, safe, and a place to
go for adult physical fitness. Most people also believe the YMCA offers a wide variety of
programming for everyone. Also, about two-thirds of respondents feel that the presence
of a YMCA would strengthen a community.
. Those respondents classified as "likely joiners" are more likely than those classified as
"non-joiners" to believe the YMCA is family-friendly and safe, has a variety of
programming choices, is a place to go for adult physical fitness activities, and that a
YMCA makes a community stronger.
+ Respondents are most aware that the YMCA offers swimming lessons, youth and teen
programs, and adult fitness programs. They are least aware of the before- and after-
J school childcare programs and scholarships offered to families who cannot financially
afford their membership costs.
=> The YMCA should build on residents' modest familiarity with its programs and.
services, as well as with the organization as a whole. We recommend that the YMCA
not only provide general information to Andover residents and the surrounding
communities but also make people aware of their childcare programs and financial
assistance programs/scholarships since respondents were least aware of these
aspects.
=> . The YMCA should promote and maintain perceptions' that it provides a safe
environment for adults and children, a variety of programming options, and that the
presence of a YMCA strengthens a community.
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Desired YMCA Characteristics and Activities
+ Respondents are most interested in an indoor water pari<, cardiovascular machines, a
track for walking and jogging, and a sauna and whirlpool adjacent to an indoor pool.
Respondents expressed the least amount of interest in an arts and crafts room, water
aerobics, and a meeting space for community groups. Approximately one-third indicated
having a great deal of interest in swimming lessons.
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2002 Andover YMCA Study
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. About one in 10 respondents expressed interest in senior programs and activities. Of
those, respondents are most interested in an indoor senior walkers program, \
rehabilitation programs, and senior day trips to places of interest. )
. Slightly more than half of respondents are interested in the YMCA's youth programs and
activities for kids under 18. Family swim and gym nights, a teen center, and after-school
swimmingle,ssons are the most desired youth activities. Respondents showed the least
amount of interest in before- and after-school childcare and family camping trips.
=> When deciding what programs and equipment should be included in a YMCA
membership, we suggest the YMCA focus on providing what respondents want most:
an indoor water park, cardiovascular machines, a walking and running track, a sauna
and whirlpool adjacent to an indoor pool, and youth activities.
=> The YMCA should also recognize that it will serve diverse clientele including adults,
families, seniors, and youth when designing its facility and programming. The YMCA
will need to segment market appeals to highlight the programs and services
appropriate to the different needs of these groups, especially youth programming.
Interest in a YMCA Membership
. When asked whether they believe Andover would be positively or negatively impacted by
the YMCA jointly managing a Community Center in Andover, nearly all respondents
believe this partnership would have a positive impact. Also, most respondents would like
to see the YMCA become part of Andover.
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. Regarding payment options to use the YMCA portion of the Community Center, I
respondents are evenly split: just under half prefer to pay each time they use the facility
while the same percentage prefer to pay a monthly fee for unlimited use of the facility.
. One-quarter of respondents pay taxes for the City of Andover. Of those taxpayers,
three-quarters would either definitely, probably, or maybe join a YMCA located in the new
Community Center. Of those who do not pay taxes for Andover, slightly more than half
would either definitely, probably, or maybe join this YMCA. The majority of both groups
who are likely to join would prefer family memberships as opposed to individual
memberships. ,
. Of those respondents who are likely to join the YMCA and who would want either an
- individual or family membership, slightly more than half of both groups would prefer a
membership they could use at any Twin Cities YMCA as opposed to a membership at
the Andover YMCA only. Of those who prefer an individual membership, most are willing
to pay an additional $2 per month for this benefit, while only about half of those who
prefer a familv membership would pay an additional $12 per month.
. Slightly more than half of all respondents showed an interest in paying $7 per day, per
person to use an indoor water park. Of those who are interested, two-thirds think they
would use the water park at least once a week.
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/ . More than seven in ten respondents would be willing to travel between three and 1 0
miles and between six and 15 minutes to use a YMCA located in Andover. Also, most
would prefer to exercise at a facility close to home versus work.
. Fewer than one in ten respondents currently have a membership to the Emma B. Howe
YMCA facility in Coon Rapids.
=> Almost all respondents believe that the YMCA would have a positive impact on
Andover, and most would like the YMCA to become part of Andover. Therefore, the
YMCA should leverage this finding with community leaders who will decide whether
_ to pursue a partnership between the City of Andover and the YMCA. This
information may also be useful when soliciting support for the partnership with public
and private sponsors.
=> Consider the feasibility of offering both the monthly and. daily fee options due to the
evenly divided interest shown for both types of payment structures. The YMCA
should also consider whether meml?ers would be given the option to pay more per
month in order to use any YMCA facility in the Twin Cities.
=> The data shows a strong interest for a YMCA in Andover. Although respondents are
split between daily .pay as you go' fees versus monthly membership fees, the market
projections indicate potential for a strong monthly membership base for a YMCA in
this location.
/ Factors InfluenclnCl Respondents' Decision to Join the YMCA
. Facility cleanliness, membership cost, safety, facility hours, and. the types of
programming offered have the greatest influence on whether respondents would join a
YMCA in Andover. Of least importance to a respondent's decision to join are the
availability of childcare and transportation to the facility.
=> We would encourage the YMCA to continue focusing efforts on the above influential
factors and communicate to the Andover community how they plan on keeping the
facility clean and safe, maintaining flexible hours, and offering a variety of programs -
all at a reasonable cost.
. Respondents' Exercise and Fitness Activities
. Many respondents indicated being physically active: nearly three-quarters are involved in
some type of regular physical exercise or recreational activity. However, only about one-
third currently belongs to a health, fitness, or recreational facility. Of those who do
belong to such a facility, most are planning to renew their membership.
=> These findings suggest that a need exists for the type of exercise and health facility
the YMCA could bring to the Andover area. The YMCA should capitalize on this
need and target marketing appeals to these active individuals and families.
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2002 Andover YMCA Study
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Background and Purpose r '\
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The purpose of this research is to assess whether a YMCA can be
sustained in Andover, Minnesota. The YMCA is considering jointly
managing a new Community Center in Andover that would include a
recreational, health, and fitness facility: Specifically, the research
assessed the following:
=> Respondents' image and awareness of the YMCA in general
=> Respondents' desired programming and facilities of a YMCA in
Andover
=> Respondents' interest in a YMCA membership
=> Respondents' likelihood to join a YMCA in Andover
=> Respondents' support for a YMCA becoming part of their
community
=> Market projections for a YMCA in Andover \
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The YMCA retained the independent market research firm of
Anderson, Niebuhr & Associates, Inc. to conduct this research.
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2002 Andover YMCA Study
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/ Research Method
This section of the report provides a description of the research
method used to cond~ct the survey, including a description of the
population and sample, questionnaire design, data collection, and data
analysis.
Population
and Sample The population of interest for this study is residents within a 5-mile
radius of Andover, Minnesota. Specifically, the center of the radius is
the future location of where the ,new Andover Community Center will
be built. The most commonly mentioned zip codes included in this
radius are 55304, 55433, 55448, 55303, 55316, and 55434.
Anderson-Niebuhr obtained a list of households within the defined
geographical radius. From this list, Anderson-Niebuhr drew an equal
probability random sample of 350 households. This sample size yields
results accurate to :t:5% with a 95% confidence level when
generalizing to all households in this area.
Questionnaire
Design . To construct the questionnaire, Anderson-Niebuhr met with
representatives from the YMCA and City of Andover to discuss the
issues and topics to be addressed in the survey. Using information
from these di~cussions, Anderson-Niebuhr prepared a draft survey
that was reviewed by the YMCA and City of Andover representatives. '
The, questionnaire was pretested with a random sample of ten
residents. Anderson-Niebuhr made recommendations for changes
based on the pretest results; the questionnaire was then revised and
finalized. A copy of the questionnaire is located in the appendix.
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2002 Andover YMCA Study
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Data ' \,
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Collection Th~ surveys were conducted using Anderson-Niebuhr's established
., telephone survey methodology. Interviews were conducted using
Computer Aided Telephone Interviewing (CATt) software. Data
collection occurred from October 17 through November 8, 2002. A
total of 350 surveys was completed yielding a response rate of 60%.
Data
Analysis Anderson-Niebuhr defined analyses to be performed in consultation
with YMCA representatives. Anderson-Niebuhr's on-site computer
facilities and computer programs containing the Statistical Package for
the Social Sciences (SPSSlWindows) were used to conduct the
analyses.
Complete descriptive statistics are provided for each survey. item.
Crosstabulation analyses were conducted to determine significant "
differences between those respondents who are likely to join the )
YMCA and those who are not. Respondents who answered definitely
join, probably join, or maybe join to either question 12 (Andover
taxpayers only) or question 13 (non-taxpayers) are classified as "likely
joiners." Those respondents who indicated they would probably not or
definit,ely not join are classified as "non-joiners." The results of these
analyses are displayed within the Overall Findings under the heading
"Other Findings." In addition, respondents' comments to the open-end
questions that asked why respondents probably or definitely would not
join the YMCA were coded into themes and are displayed in tables in
the Overall Findings. Finally. market projections were conducted for
both Andover taxpayers and non-taxpayers and are presented in a
separate section of this report.
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2002 Andover YMCA Study
Summary of Overall Findings
This section of the report presents findings based on the responses of 350 residents living in
the defined geographical area. Results are displayed in figures, followed by bulleted points
describing the main findings. All statistically significant differences are reported in the
section under the heading "Other Findings..
YMCA Image and Awareness
FIGURE 1
Q1. How familiar are you with the YMCA? Would you say:
(N = 350)
Very
familiar
Somewhat
/ familiar
Not at all
familiar
. While only 14 percent of respondents are very familiar with the YMCA organization,
seven in ten (70%) are somewhat familiar (Figure 1). A relatively small percentage (16%)
is not at all familiar with the YMCA
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2002 Andover YMCA Study
FIGURE 2
Q2. Please tell me if you agree or disagree with the following statements: F ,
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(N = 350)
The YMCA is a place
, to go for families
The YMCA is a place to go for adult
physical fitness
The YMCA offers a safe environment
The YMCA offers a variety
of programming for everyone
The presence of a YMCA
makes a community stronger
- The YMCA is expensive
The YMCA primarily serves children
0% 20% 40% 60% 80% 100%
I_Strongly agree _Agree CJNeutral _Disagree I!IStrongly disagree _Don't know I ,
. As shown in Figure 2, more than eight in ten respondents strongly agree or agree that:
=> The YMCA is a place to go for families (91 % strongly agree/agree)
=> The YMCA is a place to go for adult physical fitness (87%)
=> The YMCA offers a safe environment (86%)
=> The YMCA offers a variety of programming for everyone (85%)
. More than half (59%) of respondents either disagree or strongly disagree that the YMCA
primarily serves children.
. Nearly one-quarter (24%) of respondents do not know whether the YMCA is expensive.
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2002 Andover YMCA Study
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Other Findings
0 Respondents who are classified as likely ioiners are more likely than those classified as
non-ioiners to strongly agree or agree that:
=> The YM9A is a place to go for families (joiners 97% strongly agree/agree vs. non-
joiners 89% strongly agree/agree)
=> The YMCA offers a safe environment (96% vs. 84%)
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=> The YMCA offers a variety of programming for everyone (95% vs. 86%)
=> The YMCA is a place to go for adult physical fitness (93% vs. 87%)
=> The presence of a YMCA makes a community stronger (82% vs. 61%)
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2002 Andover YMCA Study
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FIGURE 3 1
Q3. Before now, were you aware ~hat YMCAs offer:
(N = 350)
Swimming lessons 93 0
Programs for children, youth, and teens
Adult physical fitness programs
Camping for children and families
Programs for senior citizens
Before- and after-school
childcare programs
Scholarships for families and children "-
who cannot pay for their membership ,
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0% 20% 40% 60% 80% 100%
% Yes, aware
. As shown in Figure 3, more than eight in ten respondents were previously aware that
YMCAs offer:
=:) Swimming lessons (93%)
=:) Programs for children, youth, and teens (87%)
=:) Adult physical fitness programs (84%)
. Respondents were least aware that the YMCA offers before- and after-school childcare
programs (35% aware) or scholarships for families and children who cannot pay (23%).
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2002 Andover YMCA Study
Desired Characteristics ofthe YMCA
FIGURE 4
Q4. Please tell me if you have a great deal of interest, some interest, a little
interest, or no interest at all in the following:
(N = 350)
An indoor water park
Cardiovascular machines, such as
treadmills, steppers, or bikes
Walking and jogging track
A sauna and whir1pool
adjacent to an indoor pool
Swimming lessons
Strength conditioning machines
such as Nautilus or Cybex
Personalized fitness programs'
30-minute assisted
workout program
0% 20% 40% 60% 80% 100%
I_Great deal of interest E1Some interest .A little interest _No interest I
(Cont'd)
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2002 Andover YMCA Study
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FIGURE 4 (Conrd) , '\
Q4. (Cont'd) Please tell me if you have a great deal of interest, some
interest, a little interest, or no interest at all in the following:
(N = 350)
Aerobics classes
Rehabilitation programs 37%
An indoor pool for lap swims 36%
Wellness programs focusing on 40%
nutrition, stress mgmt, and weight los
Free weights 40%
An arts and crafts room featuring classes 32%
in pottery, painting, and photography
34%
Meeting space for community groups 39%
0% 20% 40% 60% 80% 100% "
)
I_Great deal of interest DSome interest _A little interest _No interest I
. When asked their level of interest in a list of programs that the YMCA might offer, more
than four in ten respondents expressed a great deal of interest in the following (Figure 4):
=> An indoor water park (45% great deal of interest)
=> Cardiovascular machines such as treadmills, steppers, or bikes (42%)
. In addition to the two items above, seven in ten respondents or more have at least some
interest in the following:
=> Walking and jogging track (75% great deal of interest/some interest)
=> A sauna and whirlpool adjacent to an indoor pool (70%)
=> Personalized fitness programs (70%)
=> 3D-minute assisted workout program (70%)
. More than three in ten respondents have no interest in:
=> Swimming lessons (35% no interest)
=> 'An arts and crafts room (32%)
=> Water aerobics (32%)
=> Meeting space for community groups (32%)
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2002 Andover YMCA Study
Other Findings
, J 0 Joiners are more likely than non-joiners to show a great deal of interest/some interest in
all of the programs mentioned. Specifically, more joiners than non-joiners are interested
in:
=> Walking and jogging track Goiners 89% great deal of interest/some interest vs. non-
joiners 55% great deal of interest/some interest)
=> Cardiovascular machines, such as treadmills, steppers, or bikes (88% vs. 71%)
=> An indoor water park equipped with water slides, fountains, a play area for children,
and zero-entry all connected to a separate lap pool (82% vs. 59%)
=> Personalized fitness programs (82% vs. 50%)
=> Thirty-minute assisted workout program (82% vs. 50%)
=> Strength conditioning machines such as Nautilus or Cybex (81 % vs. 52%)
=> Aerobics classes, such as step. cardio-boxing, or low impact aerobics (79% vs. 55%)
=> A sauna and whirlpool adjacent to an indoor pool (78% vs. 59%)
=> Free weights (75% vs. 44%)
=> Wellness programs focusing on nutrition, stress management, and weight loss (72%
vs.53%)
=> Rehabilitation programs, such as for sports injuries, heart attacks, stroke patients,
and joint replacement patients (71% vs. 51%)
=> An indoor pool for lap swims (71% vs. 49%)
=> Swimming lessons (68% vs. 40%)
=> Water aerobics (61% vs. 37%)
=> Meeting space for community groups (60% vs. 40%)
=> An arts and crafts room featuring classes in pottery, painting, and photography (56%
vs. 48%)
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2002 Andover YMCA Study
Interest in Activities for Senior Citizens
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FIGURE 5
as: Would a member of your household be interested
in senior programming?
(N = 350)
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. Just 12 percent of respondents would be interested in programming for seniors over the
age of 65 (Figure 5).
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2002 Andover YMCA Study
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FIGURE 6
Q6. Please tell me if you have a great deal of interest, some interest, a little
interest, or no interest at all in the following senior activities:*
(N = 43)
Rehabilitation pi'ogram for arthritis
and joint replacement patients
Senior day trips to places of interest
An indoor senior walkers program
Water aerobics
Strength training
A senior daycare program where a
senior could go for care during the da
Aerobic exercise dasses
Day camp
0% 20% 40% 60% 80% 100%
I_Great deal of interest El!ISome interest _A liWe interest _No interest I
. Asked only of those respondents who said a member of their household would be Interested In senior programming.
. Respondents who have someone in their household who would be interested in senior
programming were asked how interested they would be in various senior activities
(Figure 6). More than seven in ten have either a great deal of interest or some interest in
the following: '
=> An indoor senior walkers program (79% great deal of interest/some interest)
=> Rehabilitation program for arthritis and joint replacement patients (74%)
=> Senior day trips to places of interest (72%)
. Respondents are least interested in ~ senior day camp; two-thirds (67%) expressed no
interest in such a program.
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2002 Andover YMCA Study
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Interest in Youth Activities \
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FIGURE 7
Q7. The YMCA could offer additional programming for
youth 18 and under for your community. Would you be
interested in youth programming?
(N = 350)
I
. 'Slightly more than half (54%) of respondents would be interested in programming for
youth 18 and under (Figure 7).
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2002 Andover YMCA Study
,FIGURE 8
Q8. Please tell me if you have a great deal of interest, some interest, a little
interest, or no interest at all in the following youth activities:*
N = 189
, ':After-school swimming
lessons for all age groups
Family swim nights
A teen center with dedicated space for
socializing and adventure sports
Family gym nights
A recrerational area with
challenge courses
Summer sports camp
Summer day camp
A full-time, M-F summer care
program for school-aged kids
Overnight camping with other kids
After-school childcare
Week-long family camping
Before-school childcare
j 0% 40% 60% 80% 100%
I_Great deal of interest ElISome interest _A 'little interest .No interest I
. Asked only of those respondents who said they would be Interested in youth programming.
. As shown in Figure 8, of those respondents who expressed interest in youth
programming, more than three-quarters have a great deal of interest or some interest in
the following:
=> Family swim nights (83% great deal of interest/some interest)
=> A teen center (80%)
=> Family gym nights (80%)
=> After-school swimming lessons for all age groups (77%)
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. More than four in ten respondents show no interest in the following youth programs:
=> Before-school chiJdcare (59% no interest)
=> After-school childcare (50%)
=> Week-long family camping (45%)
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2002 Andover YMCA Study
Interest in a YMCA Membership
FIGURE 9
09. The City of Andover is considering a partnership with the YMCA to jointly
manage a Community Center that includes a recreational, athletic, and fitness
facility. The City is planning on building this facility just north of Andover City
Hall on the City Campus. Please tell me if you believe this partnership would
have a positive, negative, or no impact on the community:
(N = 350)
/
No impact
Negative impact
. When asked whether they believe a partnership between the City of Andover and the
YMCA to jointly manage a Community Center would have a positive or negative impact
on the community, almost all (93%) believe this partnership would have a positive impact
(Figure 9). Only two percent of respondents feel it would have a negative impact.
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2002 Andover YMCA Study
FIGURE 10
Q10. To use this YMCA portion of the Community Center, two types of fee
options are being considered. One is a monthly fee where you and your
family would have unlimited use of the facility. The other is a daily fee that
you would pay each time you or a family member uses the facility.
Would you prefer:
(N = 350)
Pay each tim
Don't know
+ Respondents are evenly divided regarding a fee structure for the YMCA portion of the
Community Center (Figure 10). While 45 percent prefer a monthly fee with unlimited use
of the facility, an equal percentage prefer a daily fee that they would pay each time they
use the facility.
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2002 Andover YMCA Study
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FIGURE 11
Q 11. Do you pay taxes for the City of Andover?
(N = 350)
Yes
)
No
+ As shown in Figure 11, one-quarter (25%) of survey respondents pay taxes for the City
of Andover.
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2002 Andover YMCA Study
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FIGURE 12
Q12. Interest in a YMCA Membership - Tax Payers
a. How interested would you be in purchasing a a. Would you want an individual or
membership to a YMCA located in the new
Community Center located just north of Andover City family membership?'"
Hall on the City Campus? Would you:*
robably Join
Probably
not Join
,
Definitely join
Don't knowl (N = 87) (N = 65)
Depends
. Asked only of those respondents who said they pay -Asked only of those respondents who said they
taxes for the City of Andover. would definitely, probably, or maybe join the YMCA.
. Respondents who' pay taxes in the City of Andover were asked how interested they
would be in purchasing a membership to a YMCA located in the new Community Center
located just north of Andover City Hall on the City Campus. This membership would
include a fitness center, workout equipment, an indoor walking/running track, an indoor
water park, and a gym. The membership would also include basic fitness classes and the
YMCA's drop-off child care program, Kid's Stuff, where children are' cared for while
parents exercise. Membership costs would be discounted for the residents of Andover
onlv and would be $41 per month for an individual membership, and $66 per month for a
family membership. Of the taxpaye~. 15 percent said they would definitely join this
YMCA, while another 31 percent would probably join and 29 percent would maybe join
(Figure 12).
. Of those who would definitely. probably, or maybe join, nearly nine in ten (88%) would
want a family membership.
. Of the taxpayers, approximately one-quarter would either probably not join (14%) or
definitely not join (10%) this YMCA
~N'Ie!:uhr &Associates,Irr. 21
2002 Andover YMCA Study
Taxpayers who probably would not join or definitely would not join this YMCA were asked for
their reasons why. Their responses have been categorized into themes and are presented
below in Figure 12A.
FIGURE 12A
Q12. Why taxpayers would probably or definitely not join a YMCA located in the new
Community Center located just north of Andover City Hall on the City Campus:
Wouldn't use enough/Family has no needIDon't have timelNot interested
I belong to a health club at workll'm a member at another club/Already a 5
lot of other health clubs in area '
Can't afforcllToo expensive 5
I'm too old/poor health 4
Money should go elsewhere: . Lowering taxeslHiring high school 2
teachersIUpgrading school's pools
Already a YMCA close by/Already a member of YMCA - 2
I don't drive, so I can't get there 1
We pay individually for the days we go 1
Our children are out of school and too old for the YMCA 1
We have exercise equipment in our homell exercise at home 1 "
)
No opinion 1
*Asked only of respondents who would probably or definitely not join the YMCA. Respondents
could offer more than one response. Number of respondents is displayed rather than percent of
respondents due to the small number of people.
.
. As shown in Figure 12A. of those taxpayers who probably or definitely would not join this
YMCA, the most commonly mentioned reason is that they would not use it due to lack of
interest, time, or need (11 respondents).
. FIVe taxpayers mentioned that they already belong to a health club or have access to
other clubs in the area, and another five people believe that a membership would be too
expensive. -
/ '\
~NJehJhr&Associales,Irx:. 22
2002 Andover YMCA Study
.---_. -~.. .. .... . ..'-..-. . . .---.-'-.-.-";....-
FIGURE 13
Q13. Interest in a YMCA Membership - Non-Tax Payers
a. How interested would you be in purchasing a a. Would you want an individual or
membership to a YMCA located in the new
Comrylunity Center located just north of Andover City family membership?.
Hall on the City Campus? Would you:.
Probably
not join
Definitely not
. join
. Don't knowl
Depends Definitely join '
/ (N = 263) (N = 146)
. Asked only of those respondents who said they do "Asked only of those respondents who said they
.!l2l pay taxes for the City of Andover. would definitely, probably, or maybe join the YMCA.
+ A similar series of questions were asked to non-taxpayers. They were provided with the
same scenario, but with different costs. The cost for membership for non-taxpayers
would be $47 per month for an individual membership, and $70 per month feir a family
membership. Of the non-taxpayers, seven percent said they would definitely join this
YMCA, while 12 percent would probably join and 37 percent would maybe join (Figure.
13).
+ Of those who would definitely, probably, or maybe join, approximately three-quarters
(74%) would want a family membership.
+ More than four in ten non-taxpayers would either probably not join (26%) or definitely not
join (17%) this YMCA.
~NieIuhr &Associates,Ioc. 23
2002 Andover YMCA Study
.,
Non-taxpayers who probably would not join or definitely would not join this YMCA were
asked for their reasons why. Their responses have been categorized into themes and are I
presented below in Figure 13A.
FIGURE 13A
Q13. Why non-taxpayers would probably or definitely not join a YMCA located in the
new Community Center located just north of Andover City Hall on the City Campus:
.,~~., "'. ' -
W~t6h. .,.
-,~ "0 .;' ~ - ~ _'
Too far to drivelDifficult to get there/llive in another city 35%
Wouldn't use enoughlFamily has no neecllDon't have timelNot interested 31%
Can't affordfToo expensive 23%
I belong to a health club at work/I'm a member at another club/Already a 20%
lotof other health clubs in area
A1read a YMCA close b /A1read a member of YMCA 11%
We have exercise equipment in our home/I exercise at home 8%
We pay individually for the days we go -6%
I'm too old/poor health 3%
Use the money to upgrade school's pools instead of building new facility 1%
Our children are out of school and too old for the YMCA 1% "'
\
I don't know where Andover city hall is located 1%
I'm only interested in using tennis courts 1%
I don't want to join a facility that has children 1%
We just had a baby 1%
I don't like exercising indoors 1%
I don't like being around groups of people 1%
I'm moving soon 1%
I would join if they had a place to drop off my kids for child care 1%
No opinion 3%
*Asked only of respondents who would probably or definitely not join the YMCA Respondents
could offer more than one response.
+ More than one-third {35%} of non-taxpayers mentioned the distance to drive to a YMCA
in Andover as a reason why they would probably not join or definitely not join {Figure
13A}.
+ Another three in ten {31%} non-taxpayers would not use the membership enough
because they do not need it, do not have the time, or are not interested.
+ Almost one-quarter {23%} of non-taxpayers believe that a membership to a YMCA would
be too expensive, and another two in ten (20%) already belong to a heath club or have
, access to other clubs in the area. /' ~
~NiehJhr&Associates,h:. /
24
2002 Andover YMCA Study
FIGURE 14
Q14. YMCA Individual Memberships
Q. Would you prefer a YMCA individual Q, Are you willing to pay an extra $2
membership that you could only use at the per month for this benefit?**
YCMA in Andover, or a membership that you
could use at any of the YMCAs-in the Twin
Cities area? Would you:*
Andover Any
only Twin Cities
YMCA
(N = 46) (N = 26)
. Asked only of those respondents who said they would -Asked only of those respondents who said they
definitely, probably, or maybe join the YMCA and who prefer an Individual YMCA membe~ip that they
preferred an IncIMduaJ membership. could use at any ofth!l Twin Cities YMCAs.
+ Of those respondents who would definitely, probably. or maybe join this YMCA and who
prefer an individual membership, slightly more than half (56%) would want a membership
that they could use at any YMCA in the Twin Cities area; 44 percent would prefer a
membership that they could only use at the YMCA in Andover (Figure 14).
+ Of those who prefer an individual membership they can use at any Twin Cities YMCA,
about eight in ten (81%) are willing to pay an extra $2 per month for this benefit.
--
I ~Nieluhr&Assodates,hl:.
25
2002 Andover YMCA Study
....-.---.. . . - ..~-.. -, . .- ..-..-. .....""-....,-'-..........:........
FIGURE 15
I
Q15. YMCA Family Memberships
Q. WO!Jld you prefer a YMCA family Q. Are you willing to pay an extra $12
membership that you could only use at the per month for ~is benefit?**
YCMA in Andover, or a membership that you
could use at any of the YMCAs in the Twin
Cities area? Would you:*
Yes
Andover Any
only Twin Cities
YMCA
No
(N = 165) (N = 89)
. Asked only of those respondents who said they would -Asked only of those respondents who said they
definitely, probably, or maybe Join the YMCA and who prefer a family YMCA membership that they could
preferred a family membership. use at any of the Twin Cities YMCAs.
. Of those respondents who would definitely, probably, or maybe join this YMCA and who
,prefer a family membership, slightly more than half (54%) would want a membership that
they could use at any YMCA in the Twin Cities area; 46 percent would prefer a
membership that they could only use at the YMCA in Andover (Rgure 15).
. Of those who prefer a family membership they can use at any Twin Cities YMCA, about
half (52%) are willing to pay an extra $12 per month for this benefit.
-..
~Nicl:uhr&Associat.es, Joc. /
26
2002 Andover YMCA Study
FIGURE 16
Q16. Interest in Water Park Option
Q. How interested would you be in the option of Q. How many times per week do you
paying $7 per d~y, per person each time you or believe you or someone in your family
members of your family used the indoor water would use the water park?
park? Would you be:
Somewhat
interested
1x1per week
Very 2xlper week
Extremely interested
interested
(N = 350) (N = 199)
. Asked only of those respondents who said they
would be extremely, very, or somewhat interested in
the water park option.
. All respondents were asked their level of interest in the option of paying $7 per day, per'
person each time they used the indoor water park. As may be seen in FiglJre 16,
approximately two in ten (19%) respondents would be extremely interested (7%) or very
interested (12%). More than one-third (37%) are somewhat interested in this water park
option.
. Of those respondents who stated they would be extremely, very, or somewhat interested
in the water park option, half (50%) believe they would use the water park one time per
week, while 16 percent would use it more than that.
~NiehJhr&Associates,Jrx. 27
2002 Andover YMCA Study
'--- - .- - - .-. - .. ,. ,-""-.- ---. _ ,a ~~__ ......._. .:_';~._,="" . ,-- ---
FIGURE 17
Q 17. How many miles would you be willing to drive to a YMCA in
Andover? Would you say:
" (N = 350)
100%
80% ------------------------------------------------------------------
60% ------------------------------------------------------------------
42%
40% -----------------------------------------
20% ------------- ---------------------------
0% ;
0-2 miles 3-5 miles 6-10 miles More than Don't
1 0 miles know
. Approximately three-quarters (76%) of respondents would be willing to drive between
three and 10 miles to a YMCA in Andover (Figure 17). Only seven percent are willing to
drive more than 10 miles.
Other Findings
0 Joiners are more likely than non-ioiners to be willing to drive more than five miles to a
YMCA in Andover (48% vs. 34%. respectively).
-
, ,
~NielxJhr&Associates,hl:. 28
2002 AndovElr YMCA Study ~
- ., .... n..~ _ . .__ "_0 . . .-. .....-- .... ._,,---_---:.~~-.-.....
.
FIGURE 18
Q18. How many minutes would you be willing to spend driving to a
YMCA in Andover? Would you say:
(N = 350)
100%
80% -------------------------------------------------------------------
60% -------------------------------------------------------------------
40% -----------~--~ro--------35%--------------------------------------
20% ----------- ----------------------------------
3% 3% '
0%
0-5 minutes 6-10 minutes 11-15 minutes 16-20 minutes More than Don't know
20 minutes
. Fig'ure 18 shows that approximately seven in ten (71%) respondents are willing to spend
six to 15 minutes driving to a YMCA in Andover. Far fewer (14%) want to drive more
than 15 minutes to get to the YMCA.
-
, ~NiehJhr &Associates,Irx:.
29
2002 Andover YMCA Study
-
FIGURE 19
Q19. If you had your choice, would your rather exercise at a facility close to:
(N = 350)
,
- "
,
. Overwhelmingly. respondents would prefer to exercise at a facility close to their home
(87%); only seven percent prefer to exercise at a facility close to their work (Figure 19).
-'.
"
~NiehJhr &Ai<iociates,bx. , /
30
2002 Andover YMCA Study
.'
-----
FIGURE 20
Q20. Membership at Emma B. Howe YMCA
Q. Are you currently a member of the Q. Would you consider switching to a
Emma B. Howe YMCA facility located in YMCA in Andover?*
, Coon Rapids?
Yes
No
(N = 350) (N = 22)
. Asked only of those respondents who are members
of the Emma B. Howe YMCA faClTrty.
. Only six percent of respondents currently are members of the Emma B. Howe YMCA
facility located in Coon Rapids (Figure 20). Of these. more than half (59%) would
consider switching to a YMCA in Andover.
-'
, ~N"JehJbr&Associates,Ioc. ,
31
2002 Andover YMCA Study
...-. -.... .'. -_.. ...........:._~.~..:.:::.........~
Factors Influencing Respondents' Decision to Join the YMCA ,
, I
FIGURE 21
Q21. Please tell me if the following factors would be a major influence, a minor
influence, or have no influence on your decision to join the YMCA in Andover:
(N = 350)
Cleanliness of the facility
Cost of memberships
Safety in the YMCA/
Andover facility
Hours the facility is open
Types of programming offered
Location of the YMCA
Availability of parking at
YMCA/Andover facility
Having information about the
programming offered
Separate locker rooms
for adults and families
Availability of childcare -,
while at the YMCA I
Transportation to the facility
0% 20% 40% 60% . 80% 100%
I_Major influence E.lMinor influence _Not an influence I
. : More than six in ten respondents said the following factors would have a major influence
on their decision of whether to join the YMCA in Andover (Figure 21):
=> Cleanliness of the facility (88% major influence)
=> Cost of memberships (76%)
=> Safety in the YMCA Andover facility (74%)
=> Hours the facility is open (69%) _..
=> Types of programming offered (62%)
. In contrast, more than half said the following factors would not be an influence on their
decision to join:
=> Availability of childcare while at the YMCA (52% not an influence)
=> Transportation to the facility (52%)
\
~NiehJhr&Associates,Irx:. , ,
32
2002 Andover YMCA Study
. - -~ -.. -. -.. '.'. __.._uO ...... .'.-. . .-- "- -~ -_.....-....-"-,...,._............~--.....
Other Findings
0 Joiners are more likely than non-ioiners to feel the following factors have a major
influence on whether they would join a YMCA in Andover:
=> Cleanlin~ss of the facility (joiners 92% major influence vs. non-joiners 81 % major
influence)
=> Hours the facility is open (74% vs. 61 %)
=> Types of programming offered (74% vs. 45%)
=> Having information about the programming offered, such as YMCA's program
schedule, newsletter, or brochures (55% vs. 30%)
=> Safety in the YMCA/Andover facility (78% vs. 68%)
0 Non-joiners are more likely than ioiners to indicate that the following factors do not have
an influence on whether they would joint the YMCA:
=> Availability of childcare while at the YMCA (non-joiners 60% not an influence vs.
joiners 46% not an influence)
:=> Availability of parking at the YMCA/Andover facility (25% vs. 7%)
=> Location of the YMCA (20% vs. 6%).
=> Separate locker rooms for adults and families (32% vs. 11 %)
=> Cost of memberships (12% vs. 3%),
/
-
/ ~NiehJhr&Associ~Jrr.
33
2002 Andover YMCA Study
....-.-.. . .. ~.._.. . ...- . .4._'__-''''--'-'':-"~.''';.~. .' . ,","_._-~ . '"
".
Whether Respondents Want the YMCA to Become Part of Andover "\
\
" FIGURE 22
'Q22. Would you like to see the YMCA become part
of your community?
(N = 350)
Don't knowl
Don't care
,
,
. Most (86%) respondents would like to see the YMCA become part of their community
(Figure 22). Only six percent do not want the YMCA in Andover.
-
\
~Nieb:Jhr&Associates,Irx:. ", /
34
2002 Andover YMCA Study
......-... .....__..._.~--------
/ Respondents' Exercise and Fitness Activities
FIGURE 23
Q23. Are you or are members of your family currently involved
in some type of regular physical exercise
or recreational activity?
(N = 350)
No
+ More than seven in ten (72%) respondents stated they are involved in some type of
regular physical exercise or recreational activity (Figure 23).
.
-..
/ ~NiliJhr &Associates,hr...
35
2002 Andover YMCA Study
FIGURE 24
Q24. Do you currently belong to a public or private health, "
)
fitness, or recreational facility?
(N = 350)
.,
Yes
No ,
. Nearly one-third (32%) of respondents currently belong to a public or private health,
fitness, or recreational facility (Figure 24).
-'
~NiehIhr&Am:iates,Ioc. ' ,
/
36
2002 Andover YMCA Study
FIGURE 25
Q25. How likely are you to renew your membership at this facility the
next time it is due? Will yOU:*
100% (N=112)
80% -----------------------------------------------------------------
60% -----------------------------------------------------------------
45%
40% ----~50/.0-----------------------------------------------
20% ' .
--------------------------------------------
2%
0%
Definitely Probably Probably not Definitely not Don't Nota
renew renew renew renew know membership
organization
'Asked only of those respondents who currenUy belong to a pubDc or private facility.
. Of those respondents who currently belong to such a facility, more than four in ten (45%)
will definitely renew their membership, and an additional one-third (35%) will probably
renew their membership (Figure 25).
-'
I ~NiebJhr &AssociaIes,Irx:.
37
2002 Andover YMCA Study
.. .... . ..._,..-..... ,... ..."....'...,..-....'... . ---.--- . . .. ~'. U' . '. u','_u.__.""'___'.' "",-'
Respondents' Family and Household Information ,
I
FIGURE 26
Q26.:How many people, including you and any children, live
at your residence?
(N = 350)
100%
80% ----------------~----------------------------------------------
60% ---------------------------------------------------------------
40% ----------------------------------------------------------------
30%
20%
\
0%
1 person 2 people' 3 people 4 people 5 or more
people
. More than four in ten (46%) respondents have one or two people, including children,
living at their residence (Figure 26). A similar percentage (42%) has four or more people
living with them.
Other Findings
0 Joiners are more likely than non-iolners to have three or more people, including
themselves and any children, living at their residence (62% vs. 43%. respectively).
.' ,
~NiehJhr&AmiaIes,Irr. \ ,
.
38
2002 Andover YMCA Study
-... ~ ._- -- " - ...........-.- ....." .. ...-"".."'---. . ._-..~-~~...-..-",,;.- . .,-,.---'-~".~".-
/ FIGURE 27
Q27. Do you have any children 18 or under
living at your residence?
, (N = 350) ,
. Approximately half (52%) of respondents have children 18 or under living at their
residence (Figure 27).
Other Findings
0 Joiners are more likely than non-ioiners to have children 18 or younger living with them at
their residence (62% vs. 38%. respectively).
-.
~N"mmr&Associates,Joc. 39
2002 Andover YMCA Study
Demographic Information ,
J
FIGURE 28
Q28. In what age group do you belong?
(N = 350)
100%
80% --------------------------------------------------------------
60% --------------------------------------------------------------
40% -----------------~~~-----------------------------------------
20% ------- 19%
---------------------------------------
4% .- ~
3% 1%
0%
18-24 '25-34 35-44 45-54 55 - 64 65 -74 75 and Refused
years years years years years years older
. The ages of respondents are normally distributed throughout the range, with most
respondents (36%) falling between 35 and 44 years of age. Only seven percent of those
surveyed are 65 years old or older (Figure 28).
Other Findings
0 Non-joiners are more likely than ioiners to be 55 years of age and older (31% vs. 14%,
respectively). -
\
~NmJhr&Associates,IIr. /
40
2002 Andover YMCA Study
FIGURE 29
Q29. What is your annual household income, before taxes?
(N = 350)
Less than'
$20,000
$20,000 but less
than $30,000
$30,000 but less
than $40,000
$40,000 but less
than $50,000
$50,000 but less 23%
than $75,000
$75,000 but less I
than $100,000 22% I
$100,000 but less
than $150,000
$150,000
or more
Refused I
I
I
0% 20% 40% 60% 80% 100%
. As shown in Figure 29, more than four in ten (45%) respondents have an annual
household income, before taxes, between $50,000 and $100,000. An additional 13
percent have household incomes of $100,000 or more.
. In contrast, 17 percent of respondents have household incomes less than $40,000.
--
./ ~N'duhr&Associates,Irx:.
41
2002 Andover YMCA Study
FIGURE 30
Q30. What is your zip code? I
(N = 350)
100%
80% ---------------------------------------------------------------
60% ---------------------------------------------------------------
40% ---------------------------------------------------------------
28%
20% ----------)~-~------------j~-~------------------
1% 2%
0%
55303 55304 55316 55433 55434 55448 55449 All other
mentioned zip
codes combined \
Zip codes ,
. More than one-quarter (28%) of the respondents surveyed have a zip code of 55304,
while 19 percent are in the 55433 zip code area and 18 percent fall in the 55448 area
(Figure 30).
--
~NmIhr&AssociaIes,Irr. -~ \
42 , /
2002 Andover YMCA Study
...-,
FIGURE 31
Gender of Respondent
(N = 350)
,
. As shown in Figure 31, six in ten (60%) survey respondents are female, and four in ten
(40%) are male.
-
I ~N'rehJhr&Associates,Irx:.
43
2002 Andover YMCA Study
Market Projections
Market projections were calculated based on two key questions asked in the survey:
1) Andover taxpayers' likelihood to purchase a m~mbership to a YMCA at a discounted
, cost, and
2) Non-taxpayers' likelihood to purchase a membership to a YMCA at regular price
The market projections provided in this section are based on taxpayers and non-taxpayers
who would definitely, probably, or maybe join the YMCA.
MAXIMUM POTENTIAL NEW MEMBERSHIPS: Figure 32 depicts the maximum number of
potential new members, based on actual survey responses and the population size.
The formula for determining the number of people from the entire population that might be
expected to become members of the YMCA is presented below.
J:'ercentage.of respondents who
would definitely, probably, or X Population = Maximum Potential
maybe join the YMCA Size New Memberships
. For the Andover taxpayers, the estimated adjusted population size is 7,441 households
in Andover. (The household population is adjusted lower by 15 percent to account for
residents over the age of 75 and people who expressed no interest at the outset of the
study and refused to participate.) ,- \
, ,
. For the non-taxpayers, the estimated adjusted population size is 20,459 households
based on those households included in the 5-mile radius of Andover"';' but excludina
Andover households. (Again, the household population is adjusted lower by 15 percent to
account for residents over the age of 75 and people who expressed no interest at the
outset of the study and refused to participate.)
The numbers following in Figure 32 are used as the basis for the market projections and
projected revenues found in Figures 33 and 34. .
-
~N"JebJhr&Asmates,Jrx:. 44. , ;'
2002 Andover YMCA Study
"""'~-."7---..,.".-::-,. ", ,~,'., '. .. ,_ .-', ~~;. .' ..".... , -.',:.",.:.',.., ",' '.. ',.," '......'"......,.....,.., - ,. "; ".' ",.:.:_", ." ~.;,...,:-::::'...:::.".....~,;:'"..::-~...-..~_-, _'::;.::---::":~t':~..,;~/:.:<. ~-. -; .;-"'-.', -,-"";- . ..' ,-'. " ,.,'-;~'..;,,-, '. .'o.'>;-.',.>.".:t.;'.';~'
) Projections Based on Respondents Who Would Definitely,
Probably, or Maybe Join the YMCA
Figure 32 displays the maximum potential new memberships; these numbers are used as'
the basis for this projection. For both taxpayers and non-taxpayers, the specifications of the
YMCA were as follows: fitness center, workout equipment, an indoor walking/running track,
an indoor water park, and a gym. The membership would also include basic fitness classes
and the YMCA's drop-off childcare program, Kid's Stuff. The only difference between the
taxpayer and non-taxpayer memberships is cost. For Andover taxpayers, membership costs
were stated as $41 per month for an individual membership and $66 per month for a family
membership. 'Membership costs for non-taxpayers were stated as $47 per month for an
individual membership and $70 per month for a family membership.
FIGURE 32
Maximum Potential New Memberships Based On
Taxpayers' and Non-taxpayers' Likelihood To Join The YMCA
rfIJ[~lillljlr.J~~~iil
Definitely Join the Taxpayer: 1,116 Memberships
YMCA Non-TP: 1,432 Memberships
/ Probably Join the Taxpayer: 2,307 Memberships
YMCA Non-TP: 2,455 Memberships
Maybe Join the Taxpayer: 2,158 Memberships
YMCA Non-TP: 7,570 Memberships
Total MAXIMUM Potential Taxpayer: 5,581 Memberships
New Memberships Non-TP: 11,457 Memberships.
OBTAINABLE MEMBERSHIPS: As stated above, the maximum potential new memberships
represents the best-case scenario by assuming that all prospective taxpayers and non-
taxpayers who stated that they would definitely. probably, or maybe join will actually join. For
the next projection, we have assumed the. percentages of respondents who will actually join
the YMCA are:
Definitely Join Probably Join .. Maybe Join
65% of the maximum 40% of the maximum 15% ofthe maximum
Assumption projected new projected new projected new
members members members
/ ~NieOOhr&Associates,IIr.
45
2002 Andover YMCA Study
. _..._..~ -......... u_.._ .' .. - -.. .-,-.- ~ , ......-'-...::..........;.".- . . .. .-.~. ..'" --.. ....... ...
Figure 33 represents the membership projections for the two groups based on the , \
assumption stated above. ;
FIGURE 33
.,
Obtainable Potential New Memberships Based On
Taxpayers' and Non-taxpayers' Likelihood To Join The YMCA
!-'~{,~-{~~il?,lfl;ir{4!l&~i'tt.~,~
65% Definitely Join Taxpayer: 725 Memberships
the YMCA Non-TP: 931 Memberships
40% Probably Join Taxpayer: 923 Memberships
the YMCA Non- TP: 982 Memberships
15% Maybe Join Taxpayer: 324 Memberships
the YMCA Non- TP: 1,136 Memberships
Total OBTAINABLE Taxpayer: 1,972 Memberships
Potential New (1,735 Families, 237 Individuals)
Memberships Non-TP: 3,049 Memberships
(2256 Families. 793lndividuals\
, \
, ;'
REVENUE PROJECTIONS: Revenue projections presented below in Figure 34 are based
on membership rates as follows for taxoavers: $41 per month for an individual membership
($492 annually); $66 per month for a family membership ($792 annually). It is assumed that
12 percent of the obtainable memberships would be individual memberships and 88 percent,
would be family memberships.
Revenue projections are based on membership rates as follows for non-taxoavers: $47 per
month for an individual membership ($564 annually); $70 per month for a family membership
($840 annually). It is assumed that 26 percent would be individual memberships and 74
. percent would be family memberships.
-
,
\
~NiehJhr&mx:iates,1Ir. , /
46
2002 Andover YMCA Study ,
. ,". --.-......_..__..-...~..,_._. ..-.--.....-..-..-,.---- .-- --.....-... .....~.- ,. ...-..-....-,.... ,. ..' .' -~_.~...._- . .-.... . ."~~.-'-'.~
/ FIGURE 34
Annual Revenue Projections Based On
Andover Taxpavers' Likelihood To Join The YMCA
"
Obtainable Projected Annual Revenue
Memberships
Based on the Assumption that
65% of the Definitely Joiners 1,972 $1,490,724
40% of the Probably Joiners New Memberships Annual Revenue
15% of the Maybe Joiners'
Actually Would Join
Annual Revenue Projections Based On
Non-taxpavers' Likelihood To Join The YMCA
Obtainable Projected Annual Revenue
Memberships
Based on the Assumption that
65% of the Definitely Joiners 3,049 $2;342,292
40% of the Probably Joiners New Memberships Annual Revenue
15% of the Maybe Joiners
Actually Would Join
, ,
Annual Revenue Projections Based On Both Andover Taxpayers'
and Non-taxpayers' Likelihood To Join The YMCA
Obtainable Projected Annual Revenue
Memberships
Based on the Assumption that
65% of the Definitely Joiners 5,021 $3,833,016
40% of the Probably Joiners New Memberships Annual Revenue
15% of th~ Maybe Joiners
Actually Would Join
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, . ~NiehJhr&Associates,Irx:.
47
2002 Andover YMCA Study
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Appendix:
Questionnaire
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"110, my name is and I'm calling on behalf of the YMCA of Metropolitan Minneapolis; you should
Ildve received a letter regarding this call. The City of Andover is considering a partnership with the YMCA to
jointly manage a Community Center that includes a recreational, athletic, and fitness facility. Both the City of
Andover and the YMCA are interested in your opinions about this. Your input will help to determine if there is a
need for a YMCA in the Gr::eater Andover area. Is this a good time? (IF NO, TRY TO SET UP A TIME)
YMCA IMAGE & AWARENESS QUESTIONS
1. First, I would like to ask you some questions about the YMCA organization. How familiar are you with the
YMCA? Would you say: (READ a. THROUGH c. MARK ONE RESPONSE)
a. Very familiar
b. Somewhat familiar, or
c. Not at all familiar?
2. Next, I ani going to read some statements about the YMCA. For each, please tell me if you strongly agree,
agree, are neutral, disagree, or strongly disagree. The first is: (READ a. THROUGH g. ROTATE)
Strongly Strongly DOn't
AGree AGree Neutral DIsaGree DisaGree !S!!!!l!
a. The YMCA offers a variety of programming for everyone. SA A N 0 SO OK
/ b. The YMCA primarily serves children. SA A N 0 SO OK
c. The YMCA is a place to go for families. SA A N 0 SO OK
d. The YMCA is a place to go for adult physical fitness. SA A N 0 SO OK
e. The YMCA offers a safe environment. SA A N 0 SO OK
f. The YMCA is expensive. SA A N 0 SO OK
g.. 'the presence of a YMCA makes a community stronger. SA A N 0 SO OK
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3. Befbre now, were you aware that YMCAs offer: (READ a. THROUGH h. ROTATE)
Yes. Aware No. Not Aware
a. Adult physical fitness programs? Y N
( \
b. Programs for children, youth, and teens? Y N \ ;
c. Camping for children and families? Y N
d. Before- and after-school childcare programs? Y N
e. Swimming lessons? Y N
f. Scholarships for families and children who
can not pay for their membership? Y N
g. Programs for senior citizens? Y N
DESlflED CHARACTERISTICS OF THE YMCA
4. Now, I am going to list some programs the YMCA might offer for you or your family. For each, please tell
me if you have a great deal of interest, some interest, a little interest, or no interest at all. The first is:
(READ a. ,THROUGH r. ROTATE)
Great Deal Some Uttle No Interest
Of Interest Interest ~ At All
a. Cardiovascular machines, such as treadmills,
steppers, or bikes? GO SI LI NO
b. Strength conditioning machines such as Nautilus or Cybex? GO SI LI NO
c. Walking and jogging track? GO SI LI NO
d. Personalized fitness programs? GO SI LI NO " "
e. Thirty-minute assisted workout program? GO SI LI NO , I
f. Water aerobics? GO SI LI NO
g. Aerobics classes, such as step, cardia-boxing, or
low impact aerobics? GO SI LI NO
h. Rehabilitation prbgtams, such as for sports injuries, heart
attacks, stroke patients, and joint replacement patients? GO SI LI NO
i. . .. Free weights? GO SI LI NO
j. . An ilidOor pool for lap swims? GO Sl LI NO
k.' Swimming lessbns? GO SI LI NO
I. . An iridObr Water park equipped with water slides, fountains,
a play area for children, and zero-entry all connected to a
, separate lap pool? GO SI LI NO
. lit: A sauna and whirlpool adjacent to an indoor pool? GO SI LI NO
n;. Meeting space for Cbmmunity groups? GD SI LI NO
o. An arts and crafts room featuring classes in pottery,
painting and photography? GO SI LI NO
p. Wellness programs focusing on nutrition, stress management,
and weight loss? GO SI LI NO "
j
2
ACTIVITIES FOR SENIORS
5. The YMCA could also offer programming for seniors over the age of 65. Would a member of your
household be interested in senior programming?
)
a. Yes
b. No -7 (SKIP TO #n
.,
6. Foreach of the following senior activities, please tell me if you have a great deal of interest, some interest,
a little interest, or no interest at all. The first is: (READ a. THROUGH g. ROTATE)
Great Deal Some UtIle No Interest
Of Interest Interest Interest At All
a. Aerobic exercise classes? GO SI LI NO
b. Water aerobics? GO SI LI NO
c. Strength training? GO SI LI NO
d. Senior day trips to places of interest? GO SI LI NO
e. A senior daycare program where a senior
could'go for care during the day? GO SI LI NO
f. Day camp? GD SI LI NO
g. Rehabilitation program for arthritis and joint
replacement patients? GD SI LI NO
h. An indoor senior walkers program? GO SI LI NO
:CtIVltIES FOR YOUTH
7. The YMCA could offer additional programming for youth 18 and under for your community. Would you be
interested in youth programming?
a. Yes
b. No -7 (SKIP TO #9)
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8. For each of the following youth activities, please tell me jf you have a great deal of interest, some interest,
a little interest, or no interest at all. The first is: (READ a. THROUGH n. ROTATE)
Great Deal Some UllIe No Interest
Of Interest Interest Interest At All
a. Before-school child care? GO SI LI NO
\
b. After-school child care? GO SI LI NO ,
c. After-school swimming lessons for all age groups? GO SI LI NO
d. A full-time, Monday - Friday summer care program
for school-aged kids? GO SI LI NO
e. A recreational area with Challenge courses such as
a high ropes course and rock climbing walls? GO SI LI NO
f. A teen center with dedicated space for
socializing and adventure sports? GO SI LI NO
g. Family gym nights? GO SI LI NO
h. Family swim nights? GO SI LI NO
i. Summer day camp? GO SI LI NO
j. Ovemight camping with other kids? GO SI LI NO
k. Week-long family camping? GO SI LI NO
I. Summer sports camp? GO SI LI NO
INTEREST IN A YMCA MEMBERSHIP
9. The City of Andover is considering a partnership with the YMCA to jointly manage a Community Center
that includes a recreational, athletic, and fitness facility. The City is planning on building this facility just ( \
north of Andover City Hall on the City Campus. Please tell me if you believe this partnership would have a \ /
positive, negative, or no impact on the community:
a. Positive impact
b. Negative impact
c. No impact
10. To use this YMCA portion of the Community Center, two types offee options are being considered. One is
a monthly fee where you and your family would have unlimited use of the facility. The other is a daily fee
that you would pay each time you or a family member uses the facility. Would you prefer the monthly fee,
or to pay each time you use the facility?
a. Monthly fee -'
b~ Pay each time
c. Don't know
11. Do you pay taxes for the City of Andover?
a. Yes
b~ No ~ (SKIP TO #13) "
Don't know ~ (SKIP TO #13) , /
C.
4
12. The next few questions relate to cost and interest in a YMCA membership. How interested would you be in
. purchasing a membership to a YMCA located in the new Community Center located just north of Andover
City Hall on the City Campus? The membership would include a fitness center, workout equipment, an
indoor walking/running track, an indoor water park, and a gym. The membership would also include basic
fitness classes and the YMCA's drop-off child care program, Kid's Stuff, where children are cared for while
) parents exercise. Membership costs would be discounted for the residents of Andover onlv and would be
$41 per month for an individual membership, and $66 per month for a family membership. Would you:
(READ a. THROUGH e.)
a. DefinitelY jOt. } Would you want an individual membership or a family
b. Probably join . membership?
c. Maybe join a. Individual -7 (GO TO #14)
d. Probab~ "ot~". oc} } b. Family -7 (GO TO #15)
Why not? .
e. Definitely not join?
f. D 't k -7 (SKIP TO #16)
on now
g. Depends
13. (ONLY ASK THIS QUESTION OF THOSE WHO SAID NO OR DON'T KNOW TO #11) The next few.
questions 'relate to cost and interest in a YMCA membership. How interested would you be in purchasing a
membership to a YMCA located in the new Community Center located just north of Andover City Hall on
the City Campus? The membership would include a fitness center, workout equipment, an indoor
walking/running track, an indoor water park, and a gym. The membership would also include basic fitness
classes and the YMCA's drop-off child care program, Kid's Stuff, where children are cared for while parents
exercise. The cost for membership would be $47 per month for an indMdual membership, and $70 per
month for a family membership. Would you: (READ a. THROUGH e.)
, / a. Defiolte~~" } Would you want an indMdual membership or a family
b. Probably join . membership?
c. Maybe join a. Individual -7 (GO TO # 14)
d. Probably not join, o} t? b. Family -7 (GO TO # 15)
~OO}
e. Definitely not join?
f. Don't know . -7 (SKIP TO #16)
g. Depends .
, .
14. (ONLY ASK THIS QUEStiON OF THOSE WHO ANSWE~EtJ tJ~FINITEL Y, PROBASL Y, OR MAYBE
JOIN, TO #12 OR #13 AND WHO PREFERRED AN INDMDUAL MEMBERSHIP) Would you prefer a
YMCA individual membership that you could on~ use at the YMCA in Andover, OR a membership that you
could use at any of the YMCAs in the Twin Cities area? (READ a. - b.)
a. Andover only
b. Any YMCA in Twin Cities~ Are you willing to pay an extra $2 per month for this benefit?
a. Yes
b. No
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15. (ONLY ASK THIS QUESTION OF THOSE WHO ANSWERED DEFINITELY, PROBABLY, OR MAYBE
JOIN TO #12 OR #13 AND WHO PREFERRED A FAMILY MEMBERSHIP) Would you prefer a YMCA .
family membership that you could only use at the YMCA in Andover, OR a membership that you could use
at any of the YMCAs in the Twin Cities area? (READ a. - b.)
" \
a. Andover only \ ,
b. Any YMCA in Twin Cities--+ Are you willing to pay an extra $12 per month for this benefit?
.'. a. Yes
b. No
16. How interested would you be in the option of paying $7.00 per day, per person each time you or members
of your family used the indoor water park? Would you be: (READ a. THROUGH d.)
a. Extremely intereSted }
b. Very interested ~ How many times per week do you believe you
or someone in your family Would use the water
c. Somewhat interested park?
d. ' Not interested a. Times per week
. Don't know b. . Don't know
e.
f. Depends
17. How many mileS would you be willing to drive to a YMCA in Andover? Would you say: (READ a. - d.;
MARK ONE RESPONSE)
r- \,
a. 0-2 miles I
b. 3-5
c. 6-10
d. More than 10 miles
e. Don't know
18; How many minutes would yoti be Willing to spend driving to a YMCA in Andover? Would you say. (READ
a. - e.; MARK ONE RESPONSE)
a. o - 5 minutes
b. 6-10
c. 11 -15 -.,
d. 16-20
e. More than 20 minutes
f. Don't know
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19. If you had your choice, would you rather exercise at a facility close to: (READ a. - b.)
.
a. Work, or
b. Home?
; c. Either
d. Don't know
20. Are you currently a member of the Emma B. Howe YMCA facility located in Coon Rapids?
a. Yes~ Would you consider switching to a YMCA in Andover?
b. No
a. Yes
b. No
c. Don't know
JOINING tHE YMCA
21. Now, I am going to list some factors which may influence your decision to join a YMCA in Andover. For
each, please tell me if it would be a major influence, minor influence, or have no influence on your decision
to join. The first is: (READ AND ROTATE a. THROUGH j. - ALWAYS READ k. LAST)
Major Minor NolAn
Influence Influence Influence
a. Types of programming offered? MJ MN NOT
b. Location of the YMCA? MJ MN NOT
c. Hours the facility is open? MJ MN NOT
d. Availability of childcare while at the YMCA? MJ MN NOT
e. Having information about the . .
programrning offered, such as YMCA's
program schedule, newsletter, or brochures? MJ MN NOT
.. f. Safety in the YMCA/Andover facility? MJ MN NOT
g. Transportation to the facility? MJ MN NOT
h. Cleanliness of the facility? MJ MN NOT
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i. Separate locker roorns fot adults and families? MJ MN NOT
j.Availability of parking at the YMCA/
Andover facility? MJ MN NOT
k. Cost of memberships? MJ MN NOT
22. Would you like to see the YMCA become part of your community?
a. Yes
/ b. . No
c. Don't knowlDon't care
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DEMOGRAPHICS ,
23. Are you or are members of your family currently involved in some type of reaular physical exercise or
recreational activity? '\
\
a. Yes
b. No
.,
24. Do you currently belong to a public or private health, fitness, or recreational facility?
a. Yes
b. No ~ (SKIP TO #26)
25. How likely are you to renew your membership at this facility the next time it is due? Will you: (READ a.
THROUGH d.)
a. Definitely renew
b. ' Probably renew
c. Probably not renew, or
d. ' Definitely not renew?
e. Don't know
f. Not a membership organization
. '\
26. How many people, including you and any children, live at your residence? /
(IF REFUSED SKIP TO #28)
27. Do you have any children 18 or under IMng at your residence?
a. Yes
b. No
c. Refused
. 28. I just have a couple of demographic questions left. . In what age group do you belong? Are you between
the ages of: (READ a. THROUGH g. OR UtfilL A RESPONSE IS OFFERED)
a. 18 arid 24
b. 25 and 34
c. 35 and 44
d. 45 and 54
e. 55 and 64
f. 65 and 74, or ,
,
. g. 75 and older?
h. Refused
8
29. What is your annual household income, before taxes? Is it: (READ a. THROUGH g. OR UNTIL A
. RESPONSE IS OFFERED)
a. Less than $20,000
b. $20,000 but less than $30,000
j
c. $30,000 but less than $40,000
d. $40,000 but less than $50,000
e. $50,000 but less than $75,000
f. $75,000 but less than $100,000
g. $100,000 but less than $150,000
h. $150,000 or more?
i. Refused
30. What is your zip code?
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THANK YOU FOR YOUR PARTICIPA TION/
/
GENDER:
Male Female
INTERVIEWER 10# -~--
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CITY OF ANDOVER
~
)
1685 CROSSTOWN BOULEVARD NW, . ANDOVER, MINNESOTA 55304. (763) 755-5100
FAX (763) 755-8923 . WWW,CI,ANDOVER.MN,US
TO: Mayor and Councilmembers
FROM: John F, Erar, City Administrator
SUBJECT: Community Center - Council Action Items
DATE: December 12, 2002
INTRODUCTION
In light of the very positive survey data contained in the YMCA Survey Report, and in anticipation
of Council's support for the construction of a new Community Center, my office has developed a
number of decision points the Council may wish to consider following the report presentation at
this evening's meeting.
DISCUSSION
\ As Council is aware, a number of action items will need to be considered to allow the community
/ center project to advance and provide staff with direction regarding next step activities. The table
below identifies action items that will need to be considered by the Council in the next several
weeks.
Action Item Required Council Direction Status
Authorize RFP for Authorized by Council RFP reviewed and approved by
Construction Manager and Interview Committee; Pending
Architectural Services Positive Council Support of
YMCA Report, Proposal
solicitations to proceed.
Develop Project Cash Flow Preliminary Cash Flows Pending; Council establishment
Statement Completed; Final Projections of a Final Project Budget
need to be based on a Final dependent on RFP selection
Project Budget and award,
Approve Community'Center as Under Consideration subject to Pending
a feasible project for Capital Campaign Outcome;
construction in 2004
Detennine Project Funding Under Consideration subject to Pending
Methodology establishment of a final Project
Budget; Council to decide on
Lease Revenue vs, Referendum
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Action Item Required Council Direction Status
Authorize Phase II of Capital Under Consideration subject to Authorization Pending
Campaign Fundraising Effort YMCA Survey Report results !
and establishment of a final
Project Budget; Initial actions
to authorize Phase II Contract
may proceed.
Establish a Final Project Will be detennined based on Pending
Budget for the Community RFP Submittals and Council
Center Award.
Authorize Designation of Under Consideration subject to Pending
$500,000 in Park Dedication YMCA Survey Report Report
Fees to Community Center
Proiect
Adoption of Joint Resolution Under Consideration subject to Pending
on City\ YMCA Partnership YMCA Survey Report
Principles and Values Outcomes
Negotiation of Lease Subject to Establishing a Final Upon direction, staff will
Agreement with YMCA Project Budget and Adoption negotiate agreement with
of Joint Resolution with YMCA YMCA for Council approval
BUDGET IMPACT
Many of the action items listed in the table above are dependent on the establishment of a final
Project Budget, Council has detennined that Request for Proposal solicitations include the
provisional requirement that consultants submit their proposals utilizing three different project , "-
budget scenarios, Subject to a Council decision to award proposals that also establish a final project
budget, staff will be unable to complete a final cash flow projection or negotiate a lease agreement
with the YMCA until a final project budget is established.
Council may also wish to consider whether a financing methodology decision should be delayed
until a final project budget has been established. Similarly, the capital campaign process will also
necessitate the establishment of final project budget in developing a campaign profile of the project,
ACTION REQUIRED
For Council discussion and review.
J F. Erar
ity Administrator