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Home My WebLink AboutACCAC - January 9, 2017Comrnirn� Center Andover YMCA Community Center Advisory Commission Meeting Monday, January 9, 2017 Andover City Hall Conference Room A Call to Order Agenda Approval Approval of Minutes — December 12, 2016 Consent Items Discussion Items 2. Develop Timelines a. City Commissioned Community Survey Questions b. Develop Questionnaire for Current and Potential Stakeholders c. Partnership and Participant Data 3. How can we communicate with Andover residents? 4. 2017 Monthly Meeting Calendar Discussion Commission Input 15200 Hanson Blvd. NW • Andover, MN 55304 Ph: 763-755-3238 • Fx: 763-755-2129 www.andovermn.gov/acc • E-mail: accinfo@andovermn.gov Andover YMCA Community Center Advisory Commission Status Report January 1, 2017 Upcoming Programming/Events/Revenue Update Field House o January 2 —AAA Boys Basketball Timberwolves Clinic o January 7-8 —MN Premier Volleyball Tournament o January 14 — Indoor Soccer Program Begins o January 16 — MLK Day Bounce/Skate Event o January 29 — MN Premier VB Tournament o February 5 — MN Premier VB Tournament o February 17 — Roosevelt Middle School Field Trip o February 20 — Presidents Day Bounce/Skate Event o March 5 — MN Premier VB Tournament o March 11 —North Suburban Home'Improvement Show o March 18 —19 —Titan Basketball Tournament o March 25 - Ladies Day Out Event o March 30 — Fridley MS Field Trip Iee Arena o January 1— Hometown Hockey 3 v 3 Tournament o January 7 — February 25 — Winter Learn to Skate Program o January 7 — Intro to Ice Program Begins (4 weeks) — Sat mornings o January 10 — Intro to Ice Program Begins (3 weeks) — Tues mornings o January 30 — Intro to Ice Program Begins (3 weeks) — Mon mornings o February 4 — Intro to Ice Program Begins (4 weeks) — Sat mornings o March 3 — 5 — MN Hockey U15 Hockey Playoffs o March 13 —19 — Titan Hockey Tournament o March 21 —ACC 3 v 3 Begins • Miscellaneous — Future Items of Interest/Working On o Misc. Lock -In and Field Trip Requests Fall/Winter Programming (September 2016 — April/May 2017) - Ongoing • Indoor Walking Club - Monday — Friday — 5:30 am — 9:00 am • Pickle Ball— Offered Weekdays, Weeknights and Weekends New beginner and advance sessions added. • After School Free Student Open Gym - Monday — Friday 2:30 — 4:45 pm • After School Youth Center (YMCA) — Monday — Friday 3 — 4:45 pm • Tot -Time Open Gym Mondays & Tuesdays, 9:30 - 11:30. o Monthly: Story Time, Crafts and Inflatables • Daytime Open Skate Monday & Fridays 10:00 — 11:30 am • Adult Open Hockey — Mondays, Wednesdays & Fridays. 11:30 am —1:00 pm Revised 01/012017 JANUARY 1, 2016 PROPOSED 2017 ACC/YMCA COMMUNITY CENTER COMMUNICATION PLAN ANDOVER YMCA COMMUNITY CENTER PREPARED BY: JOY ORVIS Confidential PROPOSED 2017 ACC/YMCA COMMUNITY CENTER COMMUNICATION PLAN PLAN SUMMARY This plan outlines the vision, mission and steps to successfully achieve the the desired outcomes for the communication plan in the City of Andover, MN. PLAN OUTLINE A. OBJECTIVE B. STRATEGY C. BUDGET D. IMMEDIATE ACTION A. OBJECTIVE To communicate positive, relevant and factual information pertaining to the Andover YMCA Community Center to the residents of Andover, MN on a weekly basis starting in Winter 2017. B. STRATEGY 1. TARGETAUDIENCE A. All Andover Residents 2. S.M.A.R.T. GOALS A. Obtain majority support of Andover residents in favor of a tax impact of $30 or more on a $200k home to support a ACC/YMCA Community Center Expansion in 2018 to appear on the 2017 Resident Survey. B. Set specific benchmarks or milestones I. Increased communication methods to measure exposure and frequency ii. 1000 Facebook "Likes" to to measure reach and authority iii. Increased number of Page Views on website to measure reach and authority iv. Increased number of Click/Opens of email blasts to measure reach and authority 3. CONSISTANT MESSAGE A. Messaging I. Put power behind a specific demand - be direct in asking for what you want. 1. What do we want our target to do? a. Support the expansion of the ACC/YMCA in 2018 2. What do we want them to know? 1/1/2016 Proposed 2017 acc/ymca community center communication plan 1 Confidential a. The positive impact of the ACC/YMCA on the Andover Community and that it needs to expand to continue to have a positive impact. 3. Are there other audiences besides the target? a. Non -Andover residents that use the facility. 4. IDENTIFY BASE SUPPORT A. Current ACC/YMCA Partners B. Potential ACC/YMCA Partners C. Users of The Facility 5. SOLIDIFY CHANNELS OF COMMUNICATION A. COMMUNICATION CHANNELS i. Digital Channels 1. City Website — dedicated Blog page for articles/information 2. Social Media accounts— Facebook, Twitter a. ACC/YMCA b. City of Andover c. AndoverYMCA ii. ABC Newspapers 1. Community Center Spotlight/Series on the ACC/YMCA a. Possibly written by a commission member b. Interviews with Users/Partners iii. QCTV 1. Community Center Spotlight/Series on the ACC/YMCA a. Interview with a Council Member or Commission member b. Partner round table discussion iv. Email Blast 1. Separate from newsletter with more frequency. By weekly? a. "What's going on at the ACC/YMCA" segments b. Encourage Facebook page "likes" with click through buttons to grow reach and frequency. c. "Did you know" segment highlighting stats and facts v. Andover Newsletter 1. Add "Did you know" stats and facts in a CTA 2. Encourage people to "like us" on Facebook to grow reach and frequency. vi. Ambassadors 1. People in the target audience willing to share/spread the message through social media, in their groups, with friends, etc. vii. Bulletin Board in Cafe 1. "Did you know" posters contain stats and facts about the facility 1/1/2016 Proposed 2017 acc/ymca community center communication plan 2 Confidential 6. CREATE COMMUNICATION MATERIALS A. Digital Banners/Images/Posters B. Blog articles C. Social Media content 7. DISTRIBUTE MESSAGE A. Collaborate with News media B. Create Content Calendar C. Physically Schedule Content C. IMMEDIATE ACTION ITEMS 1. APPROVE PLAN 2. SET GOALS 3. CREATE TIMELINE 4. ASSIGN PERSON TO MANAGE A. Content Calendar I. Manager what content goes where and when B. Content Writer/Developer/Editor I. All can participate in this task C. Distribution of Message I. In charge of schedule content with determined distribution channels. D. Measure Results I. Reporting of goals/milestones achieved or not. 5. CONTENTOUTLINE A. List of Topic B. Writer Assignments C. Set 1st Draft, Final Draft & Publication Date 1/1/2016 Proposed 2017 acc/ymca community center communication plan 3 Marketing Reminders ❑ City Website ❑ Community Center & City Facebook Pages ❑ Internal Signage/Posters o Black Frame Sign Holder Dimensions: 26" H x 21" W o Sandwich Boards: 48" H x 36" W ❑ Lobby Racks ❑ Y Youth Bulletin Boards ❑ City Hall Lobby Racks/Bulletin Board ❑ REACH Screens ❑ City Newsletter — Andover Today 10,000 Households ❑ City Hall Electronic Reader Boards ❑ Newspaper Ads o Anoka County Union Herald — Eric Hagen o Anoka County Shopper — Free Paper to Households o The Courier/St Francis - Mollie Ziebart ❑ Anoka Hennepin School Flyer Drop: K -S, 4,000 students ❑ Sport Associations ❑ Basketball: AAA AGTBB ABTBB AHS Boys AHS Girls ❑ Soccer: NMSA AHS Boys AHS Girls ❑ Hockey: AHS Boys AHS Girls AHYHA ❑ Tot -Time Email Blast List ❑ Program Participant Email Blast List ❑ Home Show Exhibitor List ❑ Macaroni Kid Website ❑ QCTV — Leslie Sauer ❑ Anoka County OnLine— Community Events ❑ Express Signs ❑ YMCA Member Newsletter & Facebook Page