HomeMy WebLinkAboutACCAC - August 25, 2015ANDOVER
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Andover YMCA Community Center Advisory Commission Meeting
Tuesday, August 25, 2015
6:00 pm
Andover City Hall
Attend City Council Workshop — Discuss City Campus Expansion Master Plan
Call to Order — Immediately following City Council Workshop
Agenda Approval
1. Approval of Minutes —August 10, 2015
Consent Items
• Discussion Items
2. City Campus Expansion Master Plan
3. 2016 Budget
Staff Update
4. YMCA
5. ACC
Commission Input
Adjoumment
• 15200 Hanson Blvd. NW • Andover, MN 55304
Ph: 763 - 767 -5100 • Fx: 763 - 755 -2129
Website: www.andovermn;gov /acc • E -mail: accinfo @andovermn.gov
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ACC/YMCA 2016 Marketing Plan Outline
A. Exec utiv e Summary
a) Intro
b) Vision
c) Objectives
B. Situation Analysis
a) Customer Needs
b) Market Trends
c) Service Area Demographics
d) Special Interests
e) Economic Conditions
t) Financial Enviromnent
g) Government Environment
h) Competitive Analysis
C. Business and Operations
a) Building Overview
b) Operations
c) Facility
d) Services
e) Management
t) Pricing
g) SWOT Analysis
.h) Key Performance Indicators (KPI's)
D. ]Ut9g0tad Marlre g Plan
a) Strategic Goals and Objectives
b) Target Market
c) Communication Positioning
d) Key Messages
e) Creative Brief
t) Public Relations Plan
g) Advertising Plan
h) Marketing Calendars/Schedules
E. Financial Analysis and Evaluation
a) Budget
b) ROI
c) Evaluation
d) Conclusion